PrimeCare of Michigan · Novi, MI

Primary Care Options Designed Around Your Life

Choose between traditional insurance-based primary care or a more personalized concierge medicine experience with greater availability, longer visits, and proactive health planning.

20+Years serving Novi
2Primary care models
On-siteUrgent care support
PCMHBlue Cross recognized

Which primary care option is right for you?

Both options are built on the same PrimeCare foundation: experienced providers, continuity, coordination, and a privately owned practice that can adapt to patient needs.

Traditional Primary Care

Excellent care through your insurance

A strong fit for patients who want scheduled visits, preventive care, chronic disease management, referrals, and communication through the patient portal.

  • Scheduled primary care visits
  • Preventive and sick care
  • Diabetes, blood pressure, cholesterol and routine management
  • Care coordination and referrals
  • Portal communication with the office
  • Most major insurances accepted

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Personalized Concierge Medicine

More time, more availability, more planning

A better fit for patients who want a more proactive relationship with their physician, longer visits, direct communication, and support beyond routine appointments.

  • Same-day availability when appropriate
  • Longer, more detailed visits
  • Direct physician communication
  • Hospital advocacy and concierge coordination
  • Travel medicine consultations included
  • Longevity, nutrition, exercise and wellness focus

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Simple side-by-side comparison

FeatureTraditional CarePersonalized Concierge Care
Payment modelInsurance-basedMembership-style enhanced care
Visit styleScheduled visitsLonger, more proactive visits
CommunicationPatient portalMore direct physician communication
AvailabilityRoutine schedulingSame-day availability when appropriate
Care coordinationAvailableConcierge-level coordination
Urgent care supportOn-site urgent careOn-site urgent care plus personalized planning
Wellness focusPreventive careHealthspan, longevity, nutrition and exercise

Not sure which option fits?

Start with a conversation. We can help you decide whether traditional primary care or personalized concierge medicine makes the most sense for your health needs, schedule, and goals.